Giving car buyers the option to walk - Globe and Mail


Globe and Mail

Giving car buyers the option to walk
Globe and Mail, Canada
A veteran car insurance salesman, he got the idea for Walkaway in 1998, after a conversation with a dealer friend. The friend mentioned that two customers had returned their cars before the end of lease term, and he agreed to take them back to maintain ...
Vincent Beretta on marketing your ideas, Friday Globe and Mail
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